Given the relatively young market for inflight cup holders, the market is large and at this point untapped. Consider the following:
743 million: Number of flights flown by individuals in 2013 according to the FAA.
99%: Percentage of people who bring a drink or are offered a drink on commercial flights in the U.S. ( The 1%, you know who you are!)
3 hours: Average duration of a U.S. based flight.
Space: At 5 x 3.5 x 1.5 inches, the Bevtender is small and takes up very little space on shelves, display cases and carry-ons. Contrasted with neck pillows, which are bulky to display, the cost to store inventory is low.
Need: Given the short flight duration of U.S. based flights, neck pillows for sleeping are in low demand. Conversely, given the number of passengers who bring a drink or are offered one, cup holders are in high demand.
Expensive: Airlines don't provide cup holders because the don't care. To retrofit all the airplane seats in use today would be very expensive. Although some of the new planes have a flip down cup holder, like the 787, they are few and far between and not likely to be expanded anytime soon to existing planes.
Low cost: The Bevetnder is the same price as two Starbucks double shot, half caf, not fat pumpkin spice lattes or two tiny bottle adult beverages on any airline in the skies.
Colors: With two color options, the possible combinations are infinite!